Beefeater Gin gets green light for London’s first ever gin distillery visitor centre
The development at the historic Beefeater gin distillery in Kennington will open later in 2013 and, for the first time, will offer visitors to the capital a unique opportunity to learn about the history of London gin and see it being made.
As the only historic London Dry Gin to still be distilled in the heart of the capital, Beefeater will have the privilege of telling the story of London gin through a dedicated visitor centre.
Capitalising on the recent renaissance for gin in the UK capital, the new experience, named “Beefeater London – The Home of Gin”, will offer guests the opportunity to learn about the history of gin through a series of interactive showcases and see, touch and smell the botanicals used within the production process. The experience will also enable visitors to watch the live gin production process in the distillery’s cathedral-like still house.
Work will begin later this year to create the 600 square meters, two-level journey, that also marks a significant milestone in the career of Desmond Payne, Master Distiller for Beefeater Gin, one of the leading experts in gin with over 45 years of experience. He comments: “The Beefeater Gin Distillery is one of the city’s best kept secrets. This is a magnificent opportunity to celebrate the heritage of gin in London, something that has been at the heart of the capital’s history for more than three hundred years. I am proud that Beefeater Gin will be the first distiller to tell the full story.”