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Pernod Ricard recognised as a “pilot company” for Corporate Social Reponsibility.


PERNOD RICARD has been selected by a panel of independent experts to be the first company to pilot the new French standard XP X 30-027.  These new guidelines will be used to assess the credibility of a company’s CSR approach in light of ISO 26000, the international benchmark standard.

Pernod Ricard recognised as a “pilot company” for Corporate Social Reponsibility.

Press release - Paris, 11 February 2013

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Pernod Ricard is committed to a Corporate Social Responsibility (CSR) process since it was first founded.  In 2010, the Group revised its strategy  arround one fundamental principle, the respect of all stakeholders, and  four priorities: the first is the promotion of responsible consumption, followed by respect of the environment, promotion of an entrepreneurial spirit and sharing cultures.  In 2012, two years after this new policy was rolled out, the Group was eager to assess its quality and relevance.

A group of independent experts(*) comprising specialists entrusted with drafting this standard in coordination withAFNOR (French national organisation for standardisation) was assembled to assess Pernod Ricard.  They conducted more than 90 interviews, both internally and with the Group’s external stakeholders in France, Asia, the UK and Italy.

This first step took the form of an independent credibility report http://pernod-ricard.com/872/csr/csr-strategy
To achieve this, the group of independent experts compared the CSR strategy and initiatives deployed by Pernod Ricard with the industry’s current position and stakeholder expectations.  This data was scrutinised using the criteria of ISO 26000.

This report highlights the consistency between the Group’s discourse and commitments to responsible consumption, respect for the environment and respect for employees, shareholders, partners and local communities.
More specifically, the experts underlined the importance and relevance of Responsib’ALL DAY, an initiative which annually brings together all 18,800 Group employees to focus on the theme of responsible consumption.
However, the report underlines the efforts that are required to go a step further in establishing dialogue with stakeholders and coordinating best practices with subsidiaries.  It indicates that the CSR priorities of “sharing cultures and promoting of the entrepreneurial spirit” are relevant in light of the Group’s culture and history, but that efforts must be strengthened.

Pierre Pringuet, Chief Executive Officer, comments: “For almost 40 years, with our “commitment to responsibility”, we have followed in the footsteps of the founders, Paul RICARD and Jean HEMARD.  Our aspirations remain the same: there are no leaders without exemplary social behaviour.  The CSR must be seen as central to these aspirations.  We need to be at the forefront of this process”.
Pierre Pringuet recently put forward five commitments on behalf of the industry at the international ICAP: Global Actions conference in Washington, the aim to implement initiatives to reduce hazardous drinking.

(*)About the independent Experts

Isabelle Blaes, CEO, Okoumé Conseil
Isabelle is an independent Consultant and Training Facilitator in strategy for sustainable development.  She specialises in coaching on Corporate Social Responsibility.

Gérard Cappelli, Senior Consultant, Croissance PMI
Gérard is a Senior Consultant for strategic projects in Corporate Social Responsibility for SMEs and has over thirty years of experience in management.

Pascal Baranger, Director, PricewaterhouseCoopers
Pascal has been working in PricewaterhouseCoopers’ Sustainable Development department for over 15 years.  He also has more than twenty years of experience in the area of the environment and sustainable development.


About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs nearly 18,800 people and operates through a decentralised organisation, with 6 “Brand Companies” and 75 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.


Stéphanie SCHROEDER / External Communications Deputy Director     

T : +33 (0)1 41 00 42 74

Carina ALFONSO MARTIN/ Press Relations Manager

T : +33 (0)1 41 00 43 42


Tags related to the news: France 18 000 créateurs de convivialité 4 commitments Responsible consumption Environment Entrepreneurial spirit Sharing of cultures

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