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Another episode for the legendary Tales of John Jameson

03/04/2013

Jameson has launched the next installment of its award-winning advertising campaign, Legendary Tales of John Jameson, with a new TV commercial which aired for the first time in the USA on February 17th.

Jameson iron horse

The creative - entitled Iron Horse - was directed by internationally acclaimed director, John Hillcoat. The commercial continues the saga of the brand’s founder, John Jameson, and his quest to protect his whiskey. In this action-packed commercial, Jameson comes face-to-face with his fiercest adversary yet – modern technology – and manages to rescue a runaway train carrying a cargo of his precious whiskey.

Available in both 30 and 60 second spots, the commercial premiered during the NBA All Stars game on 17th February and from the 25th February, the full national TV and digital flight has kicked off for three-weeks.

To view the 60 second version of Iron Horse, follow this link to the Jameson Irish Whiskey Youtube

Tags related to the news: 14 international brands 7 strategic Premium spirits brands Jameson 2 priorities Innovation

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