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WFA appoints Pernod Ricard CMO as new president


Members of the World Federation of Advertisers (WFA) today unanimously voted for Martin Riley, Group Chief Marketing Officer at Pernod Ricard, as their new president. He replaces Chris Burggraeve, the former global CMO of AB InBev, who has held the post since 2010.

Martin Riley

The World Federation of Advertisers is the organization that represents the interests of marketers worldwide, through a global network of the world’s biggest markets and marketers. Martin Riley’s appointment as president of the federation has been formally announced at the WFA Annual General Meeting in Brussels, as the organization celebrates sixty years of promoting responsible and effective marketing. He will hold the post of WFA President for two years, with the option of extending for one additional year.

During his tenure, Martin will work closely with the organization’s executive to drive forward the WFA’s dual goals of championing responsible marketing and supporting marketers ensure greater effectiveness in their marketing investment.

His appointment was welcomed by Stephan Loerke, Managing Director of the WFA. “We’re delighted that Martin has agreed to add the responsibilities of WFA President to his already packed schedule. As one of the industry’s most respected figures, he is the ideal advocate for everything that is good about our industry. His knowledge, verve and passion for marketing will be a huge asset to our organization and the broader industry,” he said.

Read WFA’s press release

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