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L’OR de Jean Martell honoured in 2013


The most prestigious brand within the Martell Range has been showcased in an exclusive video and a re-designed presentation case to highlight its exceptionality.

L’OR de Jean Martell

This video highlights the encounters that originate L’OR de Jean Martell, the most prestigious cognac of the House of Martell. One of the “rare” encounters is the one between two Crus blended by the Cellar Master: Grande Champagne and Borderies. It is also the encounter between varsities of eaux-de-vie, some of them aged hundred years-old, and brought together in L’OR de Jean Martell. Or even the encounter between Martell and the craftman in charge of creating the flask made of Cristal de Sèvres.

The movie unveils all the precious moments of L’OR de Jean Martell creation. It has been supported by the launch of a new presentation case made by Eric Gizard: its design follows the trends in contemporary Decorative Arts, while staying respectful to the legacy of the past with noble materials such as leather.

Tags related to the news: 14 international brands 5 strategic Prestige spirits & Champagne brands Martell 2 priorities Premiumisation

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