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ABSOLUT DENIM: The perfect fit

04/11/2013

ABSOLUT DENIM is the new innovative creative ABSOLUT collaboration with celebrated Brooklyn-based denim designer Loren Cronk. This new limited edition gift pack of the Swedish vodka brand is available in selected international airport until July 2013.

ABSOLUT DENIM: The perfect fit

For ABSOLUT, Loren Cronk, a star in the avant-garde street fashion scene, has designed a fitted denim second skin gift pack with high tech qualities. On the inside, the denim skin has a high tech shield with cold preserving capacity. Taken from the freezer, the ABSOLUT DENIM skin keeps the vodka cool and refreshing for up to two hours. Furthermore, the skin has a QR code which takes you into DRINKSPIRATION, the application by ABSOLUT, featuring innovative new generation cocktails, exploring all the possibilities of mixology.

Anders Olsson, Director of The Absolut Company Global Travel Retail, is enthusiastic about this partnership: “Loren Cronk is just the kind of gifted artist, creator and entrepreneur that has the capacity to push boundaries, which is what ABSOLUT is all about.”

The ABSOLUT DENIM campaign is backed by a powerful marketing campaign in the media, including brand installation in major international airports, tastings and various other events.
 

Tags related to the news: 14 international brands 2 global icons Absolut 2 priorities Innovation Premiumisation Creators

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