New design for G.H.MUMM’s classic range04/15/2013
Faithful to the vision of its founder, G.H.MUMM House of Champagne has released the brand new look for its entire classic range, led by the iconic Cordon Rouge cuvee. It aims to reinforce the brand’s famous attributes whilst expressing its noble heritage and the individual personality of each cuvee.
The new design of the G.H.MUMM bottles reaffirms the history of the House. The emblematic red ribbon, originally created in 1876 as a tribute to the Légion d’Honneur, features a more intense colour. The initials of the founder Georges Hermann Mumm on the label are bolder and thicker. The crown eagle symbol of the House has been lightly reworked while preserving its original shape. Particular attention has been given to the quality of materials and finish, including a hot-gold stamping on the label and seal, and a glossy varnish. This new contemporary look has been applied onto the whole classic range, from the G.H.MUMM Cordon Rouge to the latest 2006 vintage, which will soon be launched.
Charles-Armand de Belenet, International Marketing Director, Martell Mumm-Perrier-Jouët, explains: “The new design expresses the strong heritage of G.H.MUMM, whose ambition is to make even more desirable these bottles that embody the spirit of excellence of the House since 1827.”
The new G.H.MUMM packaging is visible in the House’s distribution markets, starting with France, its number one market.