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Perrier-Jouët celebrates its bicentenary and launches the first inheritance champagne

On 21 March 2011, Perrier-Jouët celebrated 200 years of know-how, innovation and knowledge exchange at a party held at the Ecole des Beaux-Arts in Paris.

bicentenary

On 21 March 2011, Perrier-Jouët celebrated 200 years of know-how, innovation and knowledge exchange at a party held at the Ecole des Beaux-Arts in Paris. It chose this occasion to unveil the "PERRIER-JOUËT BICENTENAIRE", the first inheritance champagne. Presented in a sculpted box designed by Daniel Arsham, a world-renowned contemporary artist, the product includes two Belle Époque 1998 vintages, one for the buyer and a second one for his or her chosen heir. Around 200 guests invited from five continents were welcomed by Lionel Breton, Chairman and CEO of Martell Mumm Perrier-Jouët.

Tags related to the news: 1 unique organisation France 18 800 créateurs de convivialité Corporate culture 14 international brands 5 strategic Prestige spirits & Champagne brands Perrier-Jouët 2 priorities Premiumisation 4 commitments Sharing of cultures

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