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New worldwide CSR initiative for Pernod Ricard


Pernod Ricard extends the “No alcohol for pregnant women” logo to all brands and affiliates worldwide

New worldwide CSR initiative for Pernod Ricard

Press release - Paris, 07th June 2013

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Major announcement during Pernod Ricard’s Responsib’All Day 2013: worldwide application of the logo recommending pregnant women to abstain from drinking alcohol. With this initiative, Pernod Ricard subsidiaries will affix this logo to the back label of all bottles they produce*.

In 2006, Pernod Ricard was the first wine and spirits group to proactively extend throughout Europe the application on back labels of the logo warning pregnant women to avoid alcohol altogether. By systematically applying this logo to all bottles produced by the Group, regardless of the markets where its brands are distributed, Pernod-Ricard’s goal is to unambiguously inform pregnant women to totally abstain from consuming alcohol during pregnancy.

Pierre PRINGUET, Vice-Chairman of the Board of Directors and Chief Executive Officer took the opportunity of an internal initiative, entitled Responsib'All Day, to announce this decision on Pernod Ricard Chatter©, the company’s social network. The Group’s 18,800 employees had mobilised for the third edition of this day, which is exclusively dedicated to promoting responsible consumption. The Group’s 80 subsidiaries, from Auckland to Santiago de Chile, from Moscow to Nairobi, interrupted their daily work so that each employee could become an “in-field” ambassador of Pernod-Ricard’s commitments. Direct encounters with customers and consumers, public conferences, distribution of prevention leaflets, etc., were some of the numerous activities implemented by each of the Group’s subsidiaries, which in particular included increased visibility for responsible consumption messages on all communication media developed by Pernod Ricard worldwide.

Responsib’All Day was also the opportunity to reaffirm the five key commitments made by the Beers, Wine and Spirits Industry at the ICAP Conference: Global Actions held last October in Washington. Pierre Pringuet had then repeated these commitments in his opening address on behalf of the 13 industry signatories**:
1. Reducing under-age drinking
2. Strengthening and expanding marketing codes of practice
3. Providing consumer information and developing responsible product innovation
4. Reducing drinking and driving
5. Enlisting the support of retailers to reduce harmful drinking

A brochure summarising all the responsible consumption programmes developed by Pernod Ricard in its 80 subsidiaries, entitled " The Art of Conviviality: an overview of Pernod Ricard’s responsible drinking policy” can be downloaded from Pernod Ricard’s website at www.pernod-ricard.com.


* Gradually, depending on local technical, logistic and legal constraints

**Listed below are the companies’ signatories of these commitments:

• Carlos Brito, Anheuser-Busch InBev
• Ed Shirley, Bacardi
• Matt Shattock, Beam
• Akiyoshi Koji, Brewers Association of Japan
• Paul Varga, Brown-Forman
• Jorgen Buhl Rasmussen, Carlsberg
• Paul Walsh, Diageo
• Jean-Francois van Boxmeer, Heineken
• Yasunori Aiba, Japan Spirits & Liqueurs Makers Association
• Peter Swinburn, Molson Coors
• Pierre Pringuet, Pernod Ricard
• Graham Mackay, SABMiller
• Ashok Capoor, UB Group


About ICAP

The International Center for Alcohol Policies (ICAP; www.icap.org) is a non-profit organization supported by major international producers of beverage alcohol. Established in 1995, ICAP’s mission is to promote understanding of the role of alcohol in society and to help reduce harmful drinking worldwide. ICAP’s efforts to foster dialogue and partnerships in the alcohol policy field are shaped by its commitment to pragmatic and feasible solutions to reducing harm that can be tailored to local and cultural considerations and needs. ICAP has been recognized by the United Nations Economic and Social Council (UN ECOSOC) as a non-governmental organization in Special Consultative Status.

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a workforce of nearly 18 800 people and operates through a decentralised organisation, with 6 “Brand Companies” and 75 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.

Contacts Pernod Ricard

    Sylvie MACHENAUD / External Communications Director
    Tel: +33 (0)1 41 00 42 74

    Carina ALFONSO MARTIN / Press Relations Manager
      Tel: +33 (0)1 41 00 43 42

Tags related to the news: 1 unique organisation Americas Asia Europe France 18 000 créateurs de convivialité Corporate culture 4 commitments Responsible consumption Environment Entrepreneurial spirit Sharing of cultures Creators Decentralization Family

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