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Ricard’s daring metamorphosis

09/20/2012

Unchanged since 1932, the Ricard bottle dressed in a new design in 2011

Ricard’s Daring Metamorphosis

Unchanged since 1932, the Ricard bottle dressed in a new design in 2011. Its elegant look confirms the brand’s leadership and Premium status , while extolling the special and distinctive features of its character.

Developed with the London-based agency Coley Porter Bell, this new design showcases the brand's distinctive feature: its rectangular base symbolises the logo block, which can also be found embossed on both sides of the bottle.

This metamorphosis of the bottle reaffirms the dynamism of Ricard, pushed forward by the 80-year-old innovation strategy that leads the brand.

Tags related to the news: 1 unique organisation France 14 international brands 7 strategic Premium spirits brands Ricard 2 priorities Innovation Premiumisation

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