"Sponsorship is a means by which Pernod Ricard intends to interact with its environment and define itself in relation to it. By exhibiting the art and civilisations of Africa, Asia, Oceania and the Americas, the Quai Branly Museum combines respect for culture, knowledge and conviviality, which are the essential values of our Group."
START OF THE COLLABORATION
In 2004, Pernod Ricard formalised its sponsorship agreement with the Quai Branly Museum.
The creation of the terrace pools benefited from a contribution made by Pernod Ricard, which became the museum’s first historic sponsor.
THE RIVER: AN EMBLEMATIC ART PROJECT
As an essential element of the architectural concept conceived by Jean Nouvel, the Ramp leads from the foyer to the heart of the museum. Visitors climb it as if walking back along a water course to its source. A work of art in itself, this sinusoidal pathway aims to provide contemporary artists with a place for artistic expression.
In 2010, Pernod Ricard participated in the installation of The River by Scottish artist Charles Sandison, which will remain in place for three to six years. Words are projected by video onto the ramp and move in random densities, rhythms and trajectories. They refer to the names of countries or ethnic groups represented in the collections.