Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
Supporting contemporary art is a historical undertaking for Pernod Ricard. This priority in the Group’s sponsorship policy is determined by its desire to encourage creation and innovation in all its forms. Since 1997, Pernod Ricard has participated in various ways in preserving, enriching and promoting Europe’s first contemporary art centre: the Centre Pompidou, Paris.
A historical commitment
Pernod Ricard’s support for the Centre Pompidou began in 1997: as part of its sponsorship policy, the Group supported an important project for the contemporary art centre – the development of the outdoor areas of the Centre, with the terraces designed by Renzo Piano being
"set in water" and named the "Paul Ricard Terraces" in 1998. In 2003, thanks to support provided by Pernod Ricard, Julio Gonzales’ sculpture Tête en profondeur joined the collections of the Centre Georges Pompidou.
Continuing to support contemporary art in digital form
Pernod Ricard is currently participating in a project that chimes with one of its key values – innovation, and is consistent in its desire to promote the sharing of cultures: the Virtual Centre Pompidou. This digital space, half-way between a virtual museum and a resource centre,
allows the public to discover the collections
held by the Museum and reveals additional content. This innovation encourages the seamless sharing of culture and provides virtual access to works of art to the greatest number of people, all over the world.