The decentralised model that characterises Pernod Ricard is a major strategic asset for capturing growth in all the countries in which it operates. This very flexible organisation, based on closeness to consumers has demonstrated its effectiveness.
FOUR REGIONS TO CAPTURE ALL OPPORTUNITIES FOR GROWTH
The Group is present in the four major geographical regions of the world. This provides Pernod Ricard with a competitive edge that allows it to leverage future sources of growth in the industry.
In just a few years, Pernod Ricard has become the industry leader in the Asian countries, and the Group is no. 1 in China and India. It is growing strongly in emerging markets and continues to post gains in mature markets.