Thanks to the richness of its portfolio of Premium brands, Pernod Ricard benefits from its diverse markets, both in terms of value and geographical opportunities. The House of Brands brings together the major strategic brands, at international level and on local markets.
The House of Brands
The House of Brands was designed to group the flagship brands of Pernod Ricard’s portfolio into clear and coherent segments.
It includes the following brands:
The ‘Top 14’ spirits brands and champagnes
- 2 global icons: ABSOLUT and Chivas Regal, which are promoted across all of the Group’s markets. As such, they are priority brands that represent sources of growth in each market.
- 7 strategic Premium brands: Ballantine’s, Jameson, Kahlúa, Havana Club, Ricard, Malibu and Beefeater
- 5 strategic Prestige brands: Martell, Perrier-Jouët, The Glenlivet, Mumm and Royal Salute
4 priority Premium wine brands
- Jacob’s Creek
- Brancott Estate
- Campo Viejo
In considering the wine market as a distinct category, Pernod Ricard has regrouped its four priority brands into a single, unified entity, Pernod Ricard Winemakers*. Its aim is to tackle target markets with a portfolio-based strategy.
18 key local spirits brands
These ensure that Pernod Ricard has a strong foothold in local distribution channels, which act as springboards from which the Group can develop its international brands.
“The entrepreneur is the one who innovates, who doesn't hesitate to challenge the established order through a combination of intuition and vision. The entrepreneur dares, imagines, invents – and doesn't hesitate to rewrite the rules. ”
*Previously Premium Wine Brands