A true source of the company’s wealth and a driver of its performance, diversity is a value that Pernod Ricard strives to cultivate.
To allow employees to express their full potential, whatever their nationality, gender or background, the Group encourages diversity in all its forms: diversity of origin, gender or culture.
Diversity at Pernod Ricard is primarily one of origin, related to the Group’s multiculturalism: Pernod Ricard’s success depends on its nearly 19,000 employees spread across 70 countries. Such diversity of origin is also a source of cultural diversity, a real asset for the Group.
In 2011, the Group launched flagship initiatives in the area of diversity.
Women in business: an innovative programme
Through the Pernod Ricard University, the female employees of Pernod Ricard are taking part in a programme organised by the École Normale Supérieure de Paris: the curriculum notably offers monthly meetings of women executives which will culminate in the creation of a ‘Dictionnaire des femmes’ (Women’s Business Dictionary).
As explained by Susan Gustafsson, Legal Director of Martell Mumm Perrier-Jouët, and Amélie Virat, Head of Group Management Control, it’s an opportunity to share experiences:
“The aim is to generate discussion with the help of experts (sociologists, political scientists, journalists, psychologists) and to compare best practices. This tangible and practical approach provides interesting food for thought for the Group which will help it to progress in this area.”
The subsidiaries, for their part, have launched innovative actions such as Pernod Ricard Italia’s “business game” to attract top national talent.
Pernod Ricard Italia: Promoting diversity from the recruitment phase
For students of the prestigious Bocconi University in Milan, Pernod Ricard Italia have launched a game called ’The Spirit of Entrepreneurship’. For two months, 25 teams of four students work on a case study of the Havana Club brand, and the winning team receives a prize. The game has created quite a buzz and has attracted many applications.