Pernod Ricard implements a proactive policy to allow Group employees to progress throughout their careers. The Group offers them opportunities, at different stages of their careers, to benefit from training courses organised by the subsidiaries or provided by Pernod Ricard University. It has also developed a tool for promoting talent called ‘iLead’.
Pernod Ricard proposes an especially rich training offer through:
- managerial training
- luxury brand management training
- Pernod Ricard University
- integration programmes
- local initiatives.
DEVELOPING TALENT WITH PERNOD RICARD UNIVERSITY
To provide this training, Pernod Ricard calls on outside partners, such as HEC Executive Education for marketing and finance.
Pernod Ricard University is addressed specifically at the Group’s “Talent”: those employees who want to rise through the ranks of its various subsidiaries, functions and business lines.
MANAGERIAL TRAINING IN COLLABORATION WITH INSEAD
It invites an open-minded reflection on internal change and the role of the leader.
LUXURY BRAND MANAGEMENT TRAINING
The ‘Pernod Ricard Prestige Brand Management Chair’
A partnership agreement between Pernod Ricard and the HEC School of Management was signed in 2007 to create the "Pernod Ricard Prestige Brand Management Chair”.
Pernod Ricard contributes to this Research Chair its experience drawn from the Premiumisation of its portfolio and the top-of-the-range references of its 14 strategic brands.
A dedicated seminar at Pernod Ricard University
In connection with the creation of the HEC Chair, the Group’s Marketing department has set up a dedicated seminar at the Pernod Ricard University. This focus of this module is on the marketing of luxury brands and it is primarily for the Group’s executives.
- To offer a clear and concise overview of the Group, the way in which it operates and the challenges linked to its development;
- to share the Pernod Ricard culture: Conviviality, decentralisation and entrepreneurial spirit.
Participants meet the Managing Directors and Management Committees of two Brand Owners and the companies established in France.
INNOVATIVE SUBSIDIARIES’ TRAINING INITIATIVES
At regional level, Pernod Ricard Pacific offers an online training programme - original and complementary - on QSE (Quality, Safety and Environment) issues.
For the Europe region, Pernod Ricard Europe has developed a repository of sales and marketing competencies in order to create a common language between its subsidiaries. This repository defines the key areas of marketing competencies and levels of expertise required, from novice to expert.
In France, Ricard has launched the “Ricard Attitude” project, which aims to preserve the memory of the subsidiary's commercial expertise. This programme adapts traditional know-how to the new context of responsible drinking. It highlights four main focuses: knowledge, organisation, behaviours and values, and management.
ILEAD, A TOOL FOR IDENTIFYING AND DEVELOPING HIGH-POTENTIAL EMPLOYEES
In 2011, the Group sought to go further in this area, by implementing a talent development system known as ‘iLead’.
Pernod Ricard’s training offer in figures
- Nearly 2.5% of payroll is invested in training
- An average of 1,400 euros is spent per employee trained