Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
Since 2011, Pernod Ricard New Zealand has taken part in a programme aimed at training inhabitants of Marlborough in New Zealand in the wine business. In a region of rising unemployment, the subsidiary is thus creating employment opportunities for the local population.
The Marlborough region, located in the North-East of New Zealand’s South Island, has a relatively low unemployment rate; however, it is increasing substantially.
As a major employer in the region, Pernod Ricard New Zealand (PRNZ) has committed to providing its inhabitants with training and employment opportunities.
A local, collaborative partnership
In 2011, along with the Ministry of Social Development and the Nelson Marlborough Institute of Technology (NMIT), Pernod Ricard New Zealand committed to help create an innovative programme: training in the wine trade, set up in collaboration with industry partners.
The subsidiary provides the premises, equipment and skills of some of its employees who assist as trainers. Out of 45 candidates, 15 were selected and trained.
Those taking part in the training course acquired skills specific to the wine industry, while also identifying skills that could be useful to them in other professions.
A total of 11 candidates received a job offer from the companies involved in the training course.
Eric Hughes, in charge of vineyards at Pernod Ricard New Zealand, explains: “We see this initiative as an investment in the community. This training provides those looking for employment with an opportunity that they would not necessarily have had otherwise”.