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Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Vietnam: Supporting young entrepreneurs

In partnership with the Appel association, Pernod Ricard has set up a training and support programme for young entrepreneurs in Vietnam.

Vietnam: Supporting young entrepreneurs
In the Da Lat region of Vietnam, Pernod Ricard, along with the Appel association, has launched a programme designed to train young people in entrepreneurship and to support them in their projects,

Thanks to this project, Pernod Ricard can monitor pupils throughout their educational journey: a three-year scholarship is awarded to around 40 students who wish to take a training course focused on starting a business.
After their training, a call for projects is organised, and some of the students receive the “Entrepreneurship – Pernod Ricard” award, which includes an “entrepreneurial grant” intended to support them in completing their project.

Through this project, Pernod Ricard is continuing its humanitarian commitment alongside the APPEL association, and encouraging initiative, innovation and “entrepreneurial spirit”, one of the main values upheld by the Group.