Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Vietnam: Supporting young entrepreneurs

In partnership with the Appel association, Pernod Ricard has set up a training and support programme for young entrepreneurs in Vietnam.

Vietnam: Supporting young entrepreneurs
In the Da Lat region of Vietnam, Pernod Ricard, along with the Appel association, has launched a programme designed to train young people in entrepreneurship and to support them in their projects,

Thanks to this project, Pernod Ricard can monitor pupils throughout their educational journey: a three-year scholarship is awarded to around 40 students who wish to take a training course focused on starting a business.
After their training, a call for projects is organised, and some of the students receive the “Entrepreneurship – Pernod Ricard” award, which includes an “entrepreneurial grant” intended to support them in completing their project.

Through this project, Pernod Ricard is continuing its humanitarian commitment alongside the APPEL association, and encouraging initiative, innovation and “entrepreneurial spirit”, one of the main values upheld by the Group.