HomeCSR|Responsible drinking|Promoting moderate drinking

CSR

Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Promoting moderate drinking

Because alcohol can cause damage in the event of excessive or inappropriate drinking, Pernod Ricard has made moderate drinking a key principle of its professional conduct.

Promoting moderate drinking

“  The lasting success of Pernod Ricard’s activities can only be ensured if the Group fights vigorously against excessive or inappropriate drinking practices. All subsidiaries are therefore committed to promoting responsible alcohol consumption.  ”

Pierre Pringuet, Chief Executive Officer

Pernod Ricard’s commitment to promoting moderate drinking is based on two approaches: