Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Promoting moderate drinking

Because alcohol can cause damage in the event of excessive or inappropriate drinking, Pernod Ricard has made moderate drinking a key principle of its professional conduct.

Promoting moderate drinking

“  The lasting success of Pernod Ricard’s activities can only be ensured if the Group fights vigorously against excessive or inappropriate drinking practices. All subsidiaries are therefore committed to promoting responsible alcohol consumption.  ”

Pierre Pringuet, Vice-Chairman of the Board

Pernod Ricard’s commitment to promoting moderate drinking is based on two approaches: