Promoting moderate drinking
Because alcohol can cause damage in the event of excessive or inappropriate drinking, Pernod Ricard has made moderate drinking a key principle of its professional conduct.
“ The lasting success of Pernod Ricard’s activities can only be ensured if the Group fights vigorously against excessive or inappropriate drinking practices. All subsidiaries are therefore committed to promoting responsible alcohol consumption. ”
Pierre Pringuet, Vice-Chairman of the Board and Chief Executive Officer