Water is the main ingredient of Pernod Ricard products. Faced with the threat of shortages, the Group has made water management one of the five strategic focuses of its environmental policy. In September 2010, signature of the United Nations’ CEO Water Mandate strengthened the Group’s commitment to protecting the planet’s water resources.
WATER CONSUMPTION: A STEADY FALL AT PRODUCTION SITES
- ensuring that water taken does not threaten resources;
- trying to save water;
- making sure that wastewater is treated effectively before being returned to the natural environment.
Such action is particularly important for subsidiaries in areas where water reserves are at risk.
- the Group’s water consumption in 2011 amounted to 6.6 million m3, the equivalent of 2,600 Olympic swimming pools
- since 2008, the Group has reduced its water consumption per production unit (litre of pure alcohol) by 23%.
WATER STRESS AREAS: WORKING AS LOCALLY AS POSSIBLE
13 of the Group’s production units have been identified as being located in areas where water is a precious resource, most notably in India, Australia, Argentina, Mexico, Spain and Armenia.
Good practice: Behror (Rajasthan, India)
At its Behror production site located in a very dry region, Pernod Ricard’s local subsidiary has taken an ambitious and effective approach to rationing its water consumption. The production site, which includes a whisky distillery and bottling plant, has been overhauled with a view to reusing and recycling water at all stages of production. Through this policy, the Behror site has reduced its water consumption per litre of pure alcohol by 26% since 2008 and now recycles more than 50% of all water used.
WASTE WATER TREATMENT: INGENIOUS SOLUTIONS
- extracting methane from waste to produce biogas;
- aerobic filtration techniques through the use of reed beds;
- membrane filtration;
- the use of plants to purify water in “filtering garden” systems.
Good practice: 100% natural treatment of wastewater for Pernod Ricard Argentina
Pernod Ricard Argentina has fitted an ingenious, natural and effective wastewater treatment system that requires little maintenance. After an initial filtration, wastewater is spread over grassy plots and cleaned by the bacteria that grows on them. Recovered and stored, the water is then used to irrigate the vineyards.