Aware that it is partly responsible for the disposal of its products’ packaging waste, Pernod Ricard has made eco-design a key feature of its environmental policy, successfully experimenting with new methods.
ECO-DESIGN A KEY PRIORITY
This eco-design approach is effective at an environmental and economic level, and meets commercial and marketing requirements.
- Optimise packaging and containers for transport;
- Develop a method of analysing the packaging life cycle to measure the impact on the environment;
- Develop recyclable packaging using recycled material;
- Reduce the impact of storing and transporting packed goods.
- Setting up a taskforce with employees from marketing, procurement and logistics working alongside suppliers. Its goal is to make recommendations and formalise good practices and resources. Its main topics of discussion include: the relationship between premiumisation and eco-design, staff training and communications with consumers.
- Providing eco-design training for teams concerned, in particular procurement and marketing. establishing a “Closer to the customer” indicator for Ricard’s procurement to optimise sourcing of packaging according to actual needs, for example.
- Publishing an eco-design guide.
- Installing software to analyse the life cycle of packaging: to promote eco-design internally, the Group introduced a packaging life cycle analysis software programme at 12 of its subsidiaries in 2011. This application can be used to assess the environmental impact of product packaging all along the production chain. It is intended to help with decision-making when packaging is designed.
VARIOUS LOCAL INITIATIVES
Good practice: Orlando Wines saves 9,600 tonnes of glass in Australia
In one of the biggest packaging optimisation achievements, Orlando Wines – working in direct collaboration with Pernod Ricard UK – developed a lighter bottle for its Jacob’s Creek brand, the glass of which accounts for 30% of CO2 emissions and a significant proportion of production waste.
This innovation saved 9,600 tonnes of glass, significantly reduced the number of containers and volume of storage used, and cut the number of lorries needed for transport, decreasing CO2 emissions by around 10,000 tonnes per year.Find out more about the Jacob’s Creek’s environmental policy on the website