Aware that it is partly responsible for the disposal of its products’ packaging waste, Pernod Ricard has made eco-design a key feature of its environmental policy, successfully experimenting with new methods.
ECO-DESIGN A KEY PRIORITY
This eco-design approach is effective at an environmental and economic level, and meets commercial and marketing requirements.
- Optimise packaging and containers for transport;
- Develop a method of analysing the packaging life cycle to measure the impact on the environment;
- Develop recyclable packaging using recycled material;
- Reduce the impact of storing and transporting packed goods.
- The process steering: a steering committee made of members from the main concerned departments (CSR, Operations, and Marketing) has been built to: define the Eco-design commitments of the Group; choose the key indicators to monitor the application and ensure the roll-out to the affiliates.
- Tools: a taskforce has been set up in order to develop an interactive platform to provide Marketing, Product Development and Buying departments with Eco-design tools. Concurrently with this, two other methodologies have been developed: one for the Marketing teams to define the links between brands and their environment (the brand’s “environment DNA”), the other one to allow industrial sites to make a diagnosis of their packaging.
VARIOUS LOCAL INITIATIVES
Good practice: Orlando Wines saves 9,600 tonnes of glass in Australia
In one of the biggest packaging optimisation achievements, Orlando Wines – working in direct collaboration with Pernod Ricard UK – developed a lighter bottle for its Jacob’s Creek brand, the glass of which accounts for 30% of CO2 emissions and a significant proportion of production waste.
This innovation saved 9,600 tonnes of glass, significantly reduced the number of containers and volume of storage used, and cut the number of lorries needed for transport, decreasing CO2 emissions by around 10,000 tonnes per year.Find out more about the Jacob’s Creek’s environmental policy on the website