Drink-drivingResponsib’All Day 2011: a first, devoted to combating drink driving

Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Responsib’All Day 2011: a first, devoted to combating drink driving

Launched in 2011, "Responsib’All Day" seeks to encourage the sharing of good practices by rallying all Pernod Ricard staff around a common CSR theme for one day. The aim: make all employees ambassadors for responsible drinking.

Responsib’All Day 2011

The first Responsib’All Day was held on 23 May 2011. It was devoted to combating drink driving in parallel of the United Nations' launch of the first decade of action for road safety.


A day spent combating drink driving

The agenda was structured around several key themes common to all subsidiaries:
  • showing road safety campaigns developed by Group subsidiaries and road safety organisations to combat drink driving,
  • an information session with speeches by risk experts in particular,
  • a symbolic gesture of rolling out a banner carrying the "don't drink and drive" message on a famous monument (Great Wall of China, Machu Picchu, Times Square, etc.).


The Pernod Ricard Act

The highlight of the event was each employee signing a clear individual commitment not to drink and drive: the Pernod Ricard Act. Exactly 15,055 employees (nearly 84% of all employees) signed the act, a particularly high number.
The Group made a donation to road safety organisations and NGOs to develop new initiatives, especially in emerging countries thanks to the commitment of all employees.


An initiative recognised and encouraged by all internal and external stakeholders

The Responsib’All Day was appreciated by experts and outside observers (NGO, partner organisations, etc.). It has led to a number of projects: For example, Pernod Ricard Denmark launched a public survey on "alcohol and driving".
Pernod Ricard Italia strengthened its "Party and Taxi" programme, which offers a taxi discount voucher with every bottle purchased. In Chile, Pernod Ricard teams encouraged their clients to sign the Group's manifesto with specific commitments. In South Korea, employees tweeted the message "Don't drink and drive".