Responsib’All Day 2012: Alcohol and young people
In 2011, the first Responsib’All Day was devoted to combating drink-driving. In 2012, the focus was on the relationship between young people and alcohol. As they do every year, all employees embodied the Group's commitment.
A day for young people
During the day, a whole series of exhibitions, forums in collaboration with local authorities and NGOs, and educational programmes were organised in more than 70 countries.
Responsib'All Day 2012 coincided with the publication of the collection of global studies on alcohol and young people led by Dr Jean-Pascal Assailly, and the appearance of the European ESPAD study on 1 June 2012.
Dr Jean-Pascal Assailly explains: "Young people have different drinking habits than previous generations. While alcohol consumption has fallen by 12% in the space of 30 years, the number of units of alcohol drunken in a single session has risen." Dr Assailly concludes that, to counter excessive drinking, education is more effective than repression.
"We have been advocating responsible drinking for more than 30 years. Today, all of our staff are working towards change. As a business, we are working hard to sustain the commitment that we made with local authorities and NGOs to combat unhealthy drinking habits."
Pierre Pringuet, Vice-Chairman of the Board and
Chief Executive Officer of Pernod Ricard