HomeCSR|Promote responsible drinking|Pregnant women|Partnership between Pernod Ricard Deutschland and Charité Hospital

CSR

Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Partnership between Pernod Ricard Deutschland and Charité Hospital

In 2010, Pernod Ricard Deutschland launched a campaign on drinking while pregnant "My child doesn't like alcohol!" (Mein kind will keinen alkohol), in partnership with the gynaecology department at the Charité Hospital in Berlin – the biggest hospital in Europe.

Partnership between Pernod Ricard Deutschland and Charité Hospital

A Pernod Ricard Deutschland initiative

The risk of foetal alcohol syndrome can be avoided and Pernod Ricard Deutschland supports campaigns on this theme by authorities and doctors.
The aim of the campaign is to spread the message of zero alcohol during pregnancy.

To do this, an awareness campaign was carried out using giant posters on the front of the Charité Hospital. Another campaign shows German women - opinion leaders - delivering the message "no alcohol for my baby" to the general public in interviews.
The campaign was published in magazines and on a special website :www.mein-kind-will-keinen-alkohol.de
 
At the launch, Patrick Ricard announced that "This is a new stage and will improve visibility of the problem of drinking while pregnant. It also reflects a commitment by Pernod Ricard with the support of the prestigious Charité Hospital".  
 
 

 

Pernod Ricard Austria adapts the campaign locally

Pernod Ricard Austria adapted this initiative in 2011. A national TV campaign was broadcast and the programme supported by celebrity mothers in Austria.
They took part in a photo campaign and helped spread the message. Objective: provide clear information and explain the dangers for the unborn child.