Promoting moderate drinkingPartner organisations and initiatives

Pernod Ricard

Pernod Ricard is the world’s leader in the Premium spirits industry. It operates in more than 85 affiliates and 100 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.

Partner organisations and initiatives

In order to further convey its message and actions to promote responsible drinking, Pernod Ricard establishes partnerships with associations and authorities, and takes part in national and international initiatives.

Partner organisations and initiatives

ICAP International Center for Alcohol Policies

International Organisations

In Europe:

Wine In Moderation

National Organisations


Argentina : Fundacíon Proyecto Padres

Brazil : A Associação Brasiliera de Bebidas
Nova Educaçao

Canada : Educ’alcool

Chile : Fundacíon Aprocor

Trinidad and Tobago : TTBAA (Trinidad and Tobago Beverage Alcohol Alliance)

Uruguay : Fundacíon Pro Humanitas

USA : DISCUS (Distilled Spirits Council of the United States)
Foundation for advancing alcohol responsibility

Venezuela : Fundacíon CoResponsable

Europe and Africa

Austria : Fachverband der Nahrungs und Genussmittelindustrie Österreichs (FNGO

Belgium : Fédération Belge des Vins et Spiritueux (FBVS)

Bulgaria : Association of Producers, Importers and Traders of Spirit Drinks (APITSD)

Czech Republic : Forum PSR

Cyprus : Cyprus Wineries Association (CWA)

Denmark : GODA, (Foreningen Gode Alkoholdninger)

Estonia : Alkoholitootjate Ja Maaletoojate Liit (ATML)

Finland : Suomen Alkoholijuomakauppayhdistys (SAJK)

France : Entreprise & Prevention
Institut de Recherche Scientifiques sur les boissons (IREB)

Germany : Initiative Genusskultur

Greece : The European and Mediterranean Association for Environment Education, Assessment and Protection (ENEAP)
Greek Federation of Spirits Producers (SEAOP)

Hungary : Hungarian Association for Responsible Consumption (HAFRAC)

Ireland : MEAS and


Latvia : Alkohola ražotāju un tirgotāju apvienībai (ARTA)

Lithuania : Alkoholinais gérimais prekiaujančių jmonių asociacija (AGPIA)

Malta : The Sands Group

The Netherlands : Stichting Verantwoord Alcoholgebruic (STIVA)

Poland : Polish Vodka Association (PAV)
Polski Przemysl Spirytusowy (PPS)

Portugal : Associação dos Comerciantes e Industriais de Bebidas Espirituosas e Vinhos (ACIBEV)
Associação Nacional de Empresas de Bebidas Espirituosas (ANEBE)

Romania : Romanian Forum for Responsible Drinking (RFRD)

Russia : Association ABC

Slovakia : Forum PSR

South Africa : Industry Association for Responsible Alcohol Use (ARA)

Spain : FEBE and Fundacion Alcohol y sociedad

Sweden : The Swedish Spirits and Wine Suppliers (SSWS)

United Kingdom : The Drinkaware Trust.


Asia and Pacific

Australia : Drinkwise

Hong-Kong : Hong-Kong Forum for Responsible Drinking (FReD)

Korea : Korea Alcohol & Liquor Industry Association (KALIA)

Taïwan : Taîwan beverage Alcohol Forum (TBAF)

Thailand : Thai Foundation for Responsible Drinking (TFRD)