Responsib’All Day: an important CSR moment for the company
Pernod Ricard has been encouraging the promotion of responsible drinking since the 1970s. For their part, subsidiaries have been running CSR initiatives since their inception. In 2011, the Group created the Responsib’All Day, bringing together all of the Group's initiatives.
Pernod Ricard hopes to give its historical commitment a global dimension both internally and externally.
First and foremost when it comes to CSR, the Group looks to its 19,000 employees to set an example. In 2011, Pernod Ricard went a step further organising a special event for the whole Group: Responsib’All Day.
First and foremost when it comes to CSR, the Group looks to its 19,000 employees to set an example. In 2011, Pernod Ricard went a step further organising a special event for the whole Group: Responsib’All Day.
Responsib’All Day seeks to encourage the sharing of good practices by rallying all Group staff around a common CSR theme for one day. The aim is to make ambassadors of the 19,000 employees.
The first Responsib’All Day was held on 23 May 2011 and devoted to combating drink driving.
Find out more about Responsib’All Day 2011
The second event took place on 7 June 2012 and covered the theme of young people and alcohol.
