Responsib’All Day: an important CSR moment for the company
Pernod Ricard has been encouraging the promotion of responsible drinking since the 1970s. For their part, subsidiaries have been running CSR initiatives since their inception. In 2011, the Group created the Responsib’All Day, bringing together all of the Group's initiatives.
First and foremost when it comes to CSR, the Group looks to its 18,000 employees to set an example. In 2011, Pernod Ricard went a step further organising a special event for the whole Group: Responsib’All Day.
The first Responsib’All Day was held on 23 May 2011 and devoted to combating drink driving.