Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.
Responsib’All Day: an important CSR moment for the company
Launched in 2011, the Responsib’All Day seeks to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering all Pernod Ricard employees for one day devoted to CSR. The objective of this day is to make every one of the 18.000 employees an ambassador of responsible consumption.
Responsib’All Day 2015: Promoting the 5 industry commitments
The next edition of the Responsib’All Day will take place on the 11th June 2015. It will time for the 18.000 employees to reinforce the conviction that they are all ambassadors of the 5 industry commitments in favour of responsible drinking.
Responsib’All Day 2014: Digital in the service of the 5 industry commitments
The fourth edition of the Responsib’All Day was held on the 22nd may 2014. This Responsib’All Day was focused on the digital tools. A free mobile app, aiming at educating consumers about responsible consumption, was launched on the same day. Entitled Wise Driking, it constitutes the first worldwide app devoted to responsible drinking. The organization of a digital relay in each affiliate enabled the 18.000 employees to use the app for promoting Pernod Ricard engagement and progress regarding the 5 industry commitments.
Responsib’All Day 2013: Focus on the 5 industry commitments
The third edition of the Responsib’All Day took place on the 5th June 2013. The Responsib’All Day 2013 was the opportunity to reaffirm the five key commitments made by the Beers, Wine and Spirits Industry at the ICAP Conference in 2012.
For the second Responsib’All Day on 7 June 2012, Pernod Ricard put forward a clear message both internally and externally: no alcohol for minors and responsible drinking for young adults. Group employees from five continents delivered this message, from Sydney to São Paulo, Shanghai, New Delhi, Tokyo, Sofia and Johannesburg.