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Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

Responsib’All Day: an important CSR moment for the company

Pernod Ricard has been encouraging the promotion of responsible drinking since the 1970s. For their part, subsidiaries have been running CSR initiatives since their inception. In 2011, the Group created the Responsib’All Day, bringing together all of the Group's initiatives.

Responsib’All Day: an important CSR moment for the company
Pernod Ricard hopes to give its historical commitment a global dimension both internally and externally.
First and foremost when it comes to CSR, the Group looks to its 18,000 employees to set an example. In 2011, Pernod Ricard went a step further organising a special event for the whole Group: Responsib’All Day.
Responsib’All Day seeks to encourage the sharing of good practices by rallying all Group staff around a common CSR theme for one day. The aim is to make ambassadors of the 18,000 employees.

The third edition of Responsib'All Day held on 5 June 2013 and was dedicated to the promotion of the 5 industry commitments to reduce Harmful use of Alcohol
The second event took place on 7 June 2012 and covered the theme of young people and alcohol.


The first Responsib’All Day was held on 23 May 2011 and devoted to combating drink driving.

Find out more about Responsib’All Day 2011