Jacob’s Creek continues to execute its True Character message in innovative and engaging ways, this time through another new series of short films called the “True Character Series” released on YouTube and its website.

The films are stories about every day people from all walks of life including fashion designers, sportsmen, a rock band, ice-cream makers, a filmmaker, a poet and a chef who have all stayed true to themselves by pursuing their lives with passion and purpose.

Three of the films also reveal insights into some of the people behind the leading wine brand, including two winemakers and a grape grower.

http://www.jacobscreek.us/true-characters?auth=1erik-proulx#intro