Havanista®: registered trademark in the U.S, will be the first genuine Cuban rum to be distributed nationwide by Havana Club International
Pernod Ricard, taking note of the Supreme Court’s decision, announces the launch of Havanista® in the U.S if the embargo is lifted
Decision of the Supreme Court
Pernod Ricard emphasises that:
- The Havana Club trademark was legally registered in the US for 35 years.
- The decision of the Supreme Court does not confer any right to the Havana Club trademark on any third party.
- Outside of the U.S, the Havana Club brand is marketed in over 120 markets worldwide and the joint-venture has always successfully defended its ownership of the trademark in these countries.
Launch of Havanista® in the US if the embargo is lifted
Jérôme Cottin-Bizonne, CEO of Havana Club International, the joint-venture between Pernod Ricard and Corporación Cuba Ron, comments: “With Havanista®, if the embargo is lifted, we will be happy to bring the unique quality and taste of Cuban rum to U.S consumers.” He concludes: “If you like Havana Club – you will love Havanista® !”
Pernod Ricard organizes a press-conference with webcast today at 5.30pm (Paris Time). Should you want to participate, please contact Stephanie Schroeder (stéphanie.email@example.com) who will provide you with the necessary access data.
About Havana Club InternationalHavana Club International is a joint venture between the Cuban company Corporación Cuba Ron S.A. and the Pernod Ricard Group. The company is based in Havana, Cuba.
It owns the brands Havana Club, distributed in more than 120 countries throughout the world, and Havanista, trademark specifically designed for the US market.
Havana Club is amongst the fastest growing spirit brands worldwide, having experienced double digit growth nearly every year since the 1993. The sales of Havana Club reached 3.84 million 9-liter cases in the year 2011. In 2011, Havana Club ranked 22nd in the Impact Top 100 (source: Impact database of international brands of premium international spirits). www.havana-club.com
About Pernod RicardPernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,643 million in 2010/11. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a workforce of nearly 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 70 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
Contacts Pernod Ricard
- Jean TOUBOUL / Financial Communication – Investor Relations VP
Tel: +33 (0)1 41 00 41 71
- Stéphanie SCHROEDER / External Communications Deputy Director
Tel: +33 (0)1 41 00 42 74
- Alison DONOHOE / Investor Relations
Tel: +33 (0)1 41 00 42 14
- Florence TARON / Press Relations Manager
Tel: +33 (0)1 41 00 40 88