Co-creation by Olaf Breuning
Watch the making-of video

Angel Jeri

Pernod Ricard Peru

Varna Cremata

Havana Club International

Frédéric André

Pernod Ricard Holding

Casey Mackay

Corby Spirit and Wines

Karina Perez

Pernod Ricard Mexico

Kevin Balmforth

Chivas Brothers

Tamara Kumbey

Pernod Ricard Sub-Saharan Africa

Andor Nagy

Pernod Ricard Hungary

Chris Manley

Pernod Ricard Travel Retail Europe

Chris Song

Pernod Ricard China

Guillaume Dumont

Martell Mumm Perrier-Jouët

Claudia Mania-Weiss

Ricard S.A.

Joao Rozario

The Absolut Company

Rebekah Richardson

Pernod Ricard Winemakers

Flavie Bromet

Pernod S.A.

Mikiyo Maki

Pernod Ricard Japan

Prathmesh Mishra

Pernod Ricard India

Sabine Sheehan

Irish Distillers

This year, Pernod Ricard called on Swiss photographer Olaf Breuning to illustrate its Annual Report.

Over three days at the Centre Pompidou, he and 18 Group employees lived a unique experience: inspired by the Annual Report theme of “co-creation”, Olaf asked the models to paint on a gigantic canvas. Each person was provided with a colour and an object with which to paint, made by the artist.

The 18 employees thus became the actors of a collaborative work of art, and then the models of 18 individual portraits.

Together, they shared a moment of “creative conviviality” in order to transmit Pernod Ricard’s DNA, “Créateurs de convivialité”.



Pernod Ricard wishes you a Happy New Year

Olaf Breuning, the Swiss photographer and visual artist, has been selected for this year’s annual report photo campaign. He and 18 Group employees were invited by Pernod Ricard to a private area of the Pompidou Centre to work together on a series of artistic images. Inspired by the 2012/2013 annual report theme of “co-creation”, he asked the models to paint on a gigantic canvas. Each person was given an unusual object or tool with which to paint, and a matching colour.


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