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CSR

Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

CSR Strategy

Pernod Ricard’s CSR initiatives must be connected with the Group’s activity, its culture, its identity, and it must be embodied by all its employees. Pernod Ricard builds its CSR strategy around a dedicated platform. The CSR strategy is led by the Holding and implemented in a decentralised way.

CSR Strategy

“Pernod Ricard strongly believes that economic performance and social responsibility go hand in hand.”


Bruno Rain, Managing Director, Human Resources and Corporate Social Responsibility

A long-term commitment initiated by the founders, carried on by the employees...

What is commonly known as Corporate Social Responsibility today is not a recent discovery for Pernod Ricard. Since the establishment of the Oceanographic Institute in 1966, and that of the IREB (Institute for Scientific Research on Alcoholic Beverages) in 1971, it has now been almost fifty years since the Group, through its Founders, made ethics a mainstay of its development.

AND ACKNOWLEDGED BY EXPERTS

As a leader in CSR and in a spirit of continuous improvement, Pernod Ricard decided in 2012 to be the pilot company for a new, experimental French standard, used to evaluate the credibility of CSR initiatives in accordance with ISO 26000. For five months, independent experts interviewed internal and external stakeholders of various subsidiaries in order to assess the Group's CSR strategy.
This pioneering effort led to the drafting of a ‘credibility report’, which highlights the strong commitment of the Group and its leaders, the efficient implementation of its actions and that allows Pernod Ricard to identify its path for improvement.
Read the credibility report 

“CSR is encoded in our DNA, a legacy of the Group's Founders who, long before sustainable development was in vogue, were committed to these issues.”


Bruno Rain, Managing Director, Human Resources and Corporate Social Responsibility

 

A DEDICATED PLATFORM FOR GREATER CLARITY OF THE CSR STRATEGY

 CSR

 

 

The Group adopted a new CSR strategy and platform in 2010, thus redefining the basis for CSR activities and the four priorities.

The CSR strategy is based on the respect of all stakeholders. Pernod Ricard commits to its employees through a relationship based on trust; to its consumers through quality products and promoting responsible drinking.

The Group is also committed to its shareholders by promoting dialogue and transparency; to its partners by ensuring a long-term relationship, and of course it is also committed to its local communities. 



Analysing the respect for stakeholders according to Pernod Ricard



Understanding the Group’s talent development policy

The platform’s four priorities are:
 
  • Promoting responsible consumption to fight against excessive or inappropriate drinking, which is indisputably a key priority for Pernod Ricard. The Group is committed to fighting drink driving and to inform the general public, protect the most at-risk populations and mobilise internal teams.

Consult the “Responsible drinking” section

  • The environment, with new developments made with a view to respecting nature and biodiversity

Find out about all the Group’s environmental actions

 

  • Sharing of cultures, which (along with supporting entrepreneurial intitiatives) is one of the main aspects of Pernod Ricard’s patronage

Discover the cultural organisations that benefit from the Group’s patronage

Since 2003, Pernod Ricard has been a participating company of the United Nations Global Compact and is therefore committed to respecting and promoting the core principles.

Download the Global Compact

The global compact

                   

Since 2003, Pernod Ricard has been a participating company of the United Nations Global Compact and is therefore committed to respecting and promoting the core principles.

Download the "Communication on Progress"