HomeCSR|CSR Strategy


Corporate Social Responsibility is a major focus in Pernod Ricard's constant quest for improvement. The Group has risen to the challenge of reconciling financial efficiency, respect for stakeholders, environmental protection, consumer protection and cultural awareness.

CSR Strategy

Pernod Ricard’s CSR initiatives must be connected with the Group’s activity, its culture, its identity, and it must be embodied by all its employees. Pernod Ricard builds its CSR strategy around a dedicated platform. The CSR strategy is led by the Holding and implemented in a decentralised way.

Pernod Ricard Atom

“Pernod Ricard strongly believes that economic performance and social responsibility go hand in hand.”

Bruno Rain, Managing Director, Human Resources and Corporate Social Responsibility

A long-term commitment initiated by the founders, carried on by the employees...

What is commonly known as Corporate Social Responsibility today is not a recent discovery for Pernod Ricard. Since the establishment of the Oceanographic Institute in 1966, and that of the IREB (Institute for Scientific Research on Alcoholic Beverages) in 1971, it has now been almost fifty years since the Group, through its Founders, made ethics a mainstay of its development.


As a leader in CSR and in a spirit of continuous improvement, Pernod Ricard decided in 2012 to be the pilot company for a new, experimental French standard, used to evaluate the credibility of CSR initiatives in accordance with ISO 26000. For five months, independent experts interviewed internal and external stakeholders of various subsidiaries in order to assess the Group's CSR strategy.
This pioneering effort led to the drafting of a ‘credibility report’, which highlights the strong commitment of the Group and its leaders, the efficient implementation of its actions and that allows Pernod Ricard to identify its path for improvement.

“CSR is encoded in our DNA, a legacy of the Group's Founders who, long before sustainable development was in vogue, were committed to these issues.”

Bruno Rain, Managing Director, Human Resources and Corporate Social Responsibility






The CSR strategy is based on a pre-requisite : the respect of all stakeholders - employees, consumers, shareholders, partners and local communities and 4 priorities.

Consult "respect for stakeholders" section

To Understand the Group’s talent development policy

The platform’s four priorities are:
  • Promoting responsible consumption to fight against excessive or inappropriate drinking, which is indisputably a key priority for Pernod Ricard.

Consult the “Responsible drinking” section

  • Respect the environment, with new developments on respecting nature and biodiversity

Consult the "environmental" section

  • Developing our communities and engaging our partners.

Consult the "Develop our communities" section

In 2003, Pernod Ricard became a member of the United Nations Global Compact and is therefore committed to respecting and promoting the core principles. To better reflect the importance of sustainable development for Pernod Ricard, the Group decided in 2013 to integrate its Communication on Progress in its Registration Document page 44.

Download the Global Compact

The global compact


Since 2003, Pernod Ricard has been a participating company of the United Nations Global Compact and is therefore committed to respecting and promoting the core principles.

Download the "Communication on Progress"

You can also visit the webpage devoted to Pernod Ricard, and its official supporting documents, on the website of The Global Compact.