Maná joins the Brotherhood
Chivas Regal and Maná are joining together in the USA for The Chivas Band of Brotherhood program.
Maná, a band that is rooted in Chivas values and truly represents success and brotherhood, has been together for over 20 years and sold more than 50 million records worldwide, received more than 25 Grammy, Latin Grammy and Billboard awards.
Chivas Regal in the USA and the band embarked on an integrated program that launched on November 4 and provides exclusive online content to fans, including a look into the musical journey of Maná’s upcoming album and future world tour. www.chivasbrotherhood.com will be the hub of all exclusive content and the fans can also join the new Facebook Page www.facebook.com/ChivasRegalBOB and make a new friend today with Maná.
The Band of Brotherhood has also partnered with VEVO, a leading platform for music videos. VEVO will not only host the Brotherhood videos but there will also be advertisement banners and content across the site directing people to the Facebook page.
The highlight of this year’s program is a USA consumer sweepstakes that kicks off in December. The prize for two winners will be to bring three friends to a studio session with Maná, followed by dinner with the band.