Our communications reflect the close relationship the Group maintains with its 18,000 employees: direct and fair, transparent and convivial. There is no conviviality without trust, nor can there be trust without transparency.
Pernod Ricard’s tagline expresses our mission: to be créateurs de convivialité, sharing the same spirit of openness, and a desire to reach out to others. Our values guarantee the most transparent communication with our audiences, be they internal or external.
Our values are the foundations of our business model. They are universal and encourage the integration of new employees, as well as the support of our stakeholders. As we grow internationally, they have become a competitive advantage.