Co-leader in the Wines & Spirits sector worldwide, Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.


Having a perfect knowledge and understanding of our consumers, in order to anticipate their expectations and changing tastes: this is the daily obsession of the 80 Market Companies, attached to 4 major Regions that make up the Group's Distribution Network.

Alexandre Ricard
Our Distribution Network has two main assets to take advantage of all growth opportunities: the Group has opted for decentralisation, and it is the only player in the industry to wholly own its distribution network. This global network ensures decision-making that is closer to the markets, and shows consistently its ability to boost individual motivation and team performance.
This flexible and responsive structure enables the Group to respond more swiftly to the needs of consumers and customers in any country. This model is an important factor in Pernod Ricard’s ability to take advantage of the sustained growth of emerging markets, while continuing to grow in mature countries.

Alexandre Ricard, Deputy Chief Executive Officer and Chief Operating Officer