Millions of uniquely designed bottles for a world of individuals09/23/2012
ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of four million one-of-a-kind work of art, uniquely designed and individually numbered bottles.
To make every bottle become unique, ABSOLUT had to re-engineer the entire production process. The colourful bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalized gift – or the perfect addition to a party or collection.
“ABSOLUT UNIQUE feels a bit 'mad scientist,' a bit street art. It’s a daring concept, even for a company as passionate about creativity as ABSOLUT," says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. "Anyone could do one or two unique products. We're making four million."