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Millions of uniquely designed bottles for a world of individuals

ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of four million one-of-a-kind work of art, uniquely designed and individually numbered bottles.

ABSOLUT UNIQUE – a limited edition of four million one-of-a-kind work of art, uniquely designed and individually numbered bottles

To make every bottle become unique, ABSOLUT had to re-engineer the entire production process. The colourful bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalized gift – or the perfect addition to a party or collection.

“ABSOLUT UNIQUE feels a bit 'mad scientist,' a bit street art. It’s a daring concept, even for a company as passionate about creativity as ABSOLUT," says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. "Anyone could do one or two unique products. We're making four million."

Tags related to the news: 14 international brands 2 global icons Absolut 2 priorities Innovation

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