Promoting diversity from the recruitment phase
Pernod Ricard Italia opens access to recruitment to over hundred students in inviting them to participate to an innovative game
For students of the Bocconi University in Milan, Pernod Ricard Italia have launched a game called ’The Spirit of Entrepreneurship’. For two months, 25 teams of four students work on a case study of a prestigious brand of the Group.
In 2012, it concerned the Cuban rhum brand Havana Club. The game has created quite a buzz and generated many job applications.
