Website gives new focus to responsible consumption
In line with its commitment to promote responsible consumption of Jacob’s Creek wines, the brand has developed a new section of its website dedicated to helping consumers make informed decisions about their consumption
In a bold move, every page of the brand’s website will include a link that will direct visitors to the responsible consumption section.
One of the tips encourages drinkers to recognise that a standard glass of wine poured at a restaurant may be more than 1 standard drink.