Responsib’All Day 2012: Alcohol and youth
Following the success of Responsib’All Day 2011, which was devoted to fighting drink driving, the 2012 edition of Responsib’All Day rallied all Pernod Ricard employees around an equally important issue: young people and alcohol.
For the second Responsib’All Day on 7 June 2012, Pernod Ricard put forward a clear message both internally and externally: responsible drinking by young adults and no alcohol for minors.
The aim of this day of action was to support the Group's various responsible drinking initiatives.
For the occasion, exhibitions, forums in collaboration with local authorities and NGOs, and educational programmes were organised in more than 70 countries.
Each employee was given simple teaching material to help them tackle the issue of "Alcohol and young people" with their family and friends. Pernod Ricard's 19,000 employees reached out directly to 150,000 people.
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