Responsible Party is a programme specially designed for students thanks to which Pernod Ricard helps student event organisers to hold responsible parties.

A partnership was created with ESN (Erasmus Student Network) to encourage event organisers to become responsible drinking ambassadors. The aim of the Responsible Party programme is to convince students that they can have fun while drinking responsibly.

A safety pack was created and handed out to promote moderation. A website was also created réé et distribué pour promouvoir la modération. Il existe également un site Internet (www.responsible-party.com) along with a dedicated Facebook page (https://www.facebook.com/ResponsibleParty).

This was the first Europe-wide campaign of its scale and the results are very positive. An assessment was carried out by an independent organisation, "Generation Europe Foundation": 74% of those questioned said that they planned to party responsibly in future.

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