HomePress|News & Press Releases|Headlines|Ballantine’s announces launch of new spirit named Brasil

Press

Pernod Ricard provides journalists with all information needed to fully understand the Group and its strategy, along with resources and news about the Group and its brands.

Ballantine’s announces launch of new spirit named Brasil

Ballantine’s has announced on the 28th of January the launch of Ballantine’s Brasil; a new spirit drink made of Scotch whisky selectively cask steeped with Brazilian lime peel.

Ballantine's Brasil

The new spirit drink is the latest addition to the Ballantine’s portfolio, and represents a fusion of the traditions of Scotland with the passion of Brazil. Featuring a combination of citrus complemented with a touch of vanilla, the taste is both smooth and consistent, with the flavours of Scotch perfectly balancing the lime.

Ballantine’s has also developed a signature serve for Ballantine’s Brasil, the ‘Highland Samba’, which mixes Ballantine’s Brasil and lemonade, served over ice and topped with two freshly cut slices of lime. Four more serves have been created; the ‘Glen Rio’, which fuses Ballantine’s Brasil with apple juice, the ‘Flower O’Brasil’, which mixes the spirit drink with squeezed lime and elderflower, the ‘Caledinho’, which combines Ballantine’s Brasil with squeezed lime mixed with sugar, and the ‘Glen Coco’, which builds on the Caledinho by adding a touch of coconut.

Peter Moore, Global Brand Director for Ballantine’s, said: “There is a huge opportunity for spirit drinks that are made with whisky, as it’s an exceptionally dynamic new category that is already demonstrating a strong rate of growth. Ballantine’s Brasil is a venture into new territory for us, but we’re excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink."

Ballantine’s Brasil will be rolling out in key markets around the world throughout 2014, including Brazil and France. More information can be found at ‘Mix with Brasil’ website.

Tags related to the news: 1 unique organisation Americas 14 international brands 7 strategic Premium spirits brands Ballantine’s 2 priorities Innovation

PreviousNextReturn to the news