Our roots
We trace our roots all the way back to 1805, when Pernod was born. 1932 saw the creation of Ricard - and the two families joined forces in 1975.
Today, Pernod Ricard is present in over 160 countries. Its global reach is testimony to 50 years of growth, and to its transformation into a responsible and sustainable company fit for the future.
1970s – 1990s
2000s
- 2001: Acquisition of Seagram including Chivas Regal, The Glenlivet, Royal Salute and Martell.
- 2005: Pernod Ricard becomes world #2 wine and spirits organisation with the acquisition of Allied Domecq and brands such as Mumm, Perrier-Jouët, Ballantine's, Malibu and Beefeater.
- 2007: Became the first global wine and spirits group to introduce the pregnancy warning label to all products throughout Europe.
- 2008: Acquisition of Vin & Sprit – owner of Absolut Vodka.
2010s
2020 - present
- 2020: Significant investment in Ki No Bi Japanese Gin and in Italicus aperitivo.
- 2021: Introduction of a “no minors” symbol on all bottles marketed by the Group
- 2022: Acquisition of a majority stake in Château Sainte Marguerite, Côtes de Provence cru classé.
Launch of digital labels providing consumers with full information on the Group's products. - 2023: Acquisition of a majority stake in Codigo 1530 prestige tequila, in Skrewball super-permium flavored whiskey and in Ace Beverage, Canada's leading ready-to-drink alcoholic beverage Group.
Casa Lumbre and Lenny Kravitz join forces to develop Nocheluna Sotol.
Pernod Ricard launches The Chuan, the first prestige malt whisky produced in China by an international group. - 2024: Absolut and The Coca-Cola Company launch the Absolut Vodka & Sprite ready-to-drink cocktail.
Launch of Beefeater 0.0%, an alcohol-free version of the iconic London dry Gin.
