Our vision
Pernod Ricard’s brands are more than just the liquid in the bottle. They are a combination of exceptional ingredients, unique personalities, and authentic moments of sharing, all crafted with skill and passion.
We strive for excellence in everything we do, while having a positive impact on the planet and on society. The Group's commitment to social and environmental responsibility is a prerequisite for the success and longevity of its brands, all created with natural ingredients sourced from the earth.
Our ambition
Make Pernod Ricard the preferred house of premium brands and experiences.
Our iconic brands have a unique appeal. They are deeply rooted in history and local terroirs. They combine authenticity with innovation. They build deep bonds with consumers, creating rituals that carry cultural and social weight.
That’s what makes them so special and attractive.
Our values
The Group's culture is built on four values, embodied by its teams around the world:
Grounded in the real; rooted in land and legacy, mindful of the moment and the communities we work alongside.
Fiercely authentic; confident in who we are.
Connected beyond borders; open to the world; inclusive and united.
Passion for challenge; we nurture an enthusiasm for innovation and growth.
