MUMM GRAND CORDON ARRIVES IN THE US06/15/2016
Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon, its revolutionary new champagne bottle. True to its motto – “Dare. Win. Celebrate.” – the pioneering Champagne House staged its most daring champagne delivery ever, with the new bottle arriving in Manhattan in spectacular style…
Maison Mumm officially unveiled its revolutionary bottle Mumm Grand Cordon at Lightbox, the premier creative tech space in New York. The new bottle was presented in a breathtaking sequence that segued from a digital film to real life, and featured the noted actor Kellan Lutz and Mumm Cellar Master Didier Mariotti. Maison Mumm offered an immersive experience to the public who lived almost in real time Kellan Lutz racing against the clock to deliver the bottle to the celebration venue. In the final sequence of the film, attendees saw Kellan Lutz on a motorcycle arriving at the venue, which also coincides with his grand entrance with the bottle on a motorcycle in real life to the party for one of the most daring deliveries of a champagne bottle ever.
The Daring Delivery was shot using cutting-edge techniques – in particular first-person POV – to create an immersive experience that engrosses the audience in the action from the beginning. Viewers are transported through both Kellan and Didier’s journeys, actually feeling what it is like to be Didier Mariotti as he makes a daredevil skydive – a world first for a champagne cellar master! –, or Kellan Lutz as he races through the streets of Manhattan on a motorcycle.
Maison Mumm once again enhanced the delivery moment as staff pretended that the champagne was not available until Kellan Lutz arrived at the event with the new bottle in hand. The evening was an example of Maison Mumm’s on-going commitment to unexpected and high-energy moments with the exclusive participation of DJ Chelsea Leyland and the reveal of the most disruptive bottle in the history of champagne.
The “Daring Delivery” starring Kellan Lutz is now available on YouTube , where audiences will be invited to re-live the daring delivery for themselves.
To relive the experience: