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ARARAT : "Heart to Heart" or the Art of raising emotional toasts


ARARAT launches new worldwide advertising campaign to raise a toast to those filling our lives


ARARAT is launching a new advertising campaign “Heart to Heart”: an emotional campaign on the essence of toasts “To those who fill our lives” and “To reunions with old friends" presenting a new creative approach of the brand.

The Art of raising a toast
With this new campaign, ARARAT finds the right words to glorify and reveal the feelings that we all experience throughout our lives when sharing a toast with our close ones. Since ancient times people have been crowning the most convivial moments of life by raising a glass. Over the centuries a toast was an expression of eternal values such as love, friendship, family, prosperity, and triumph. While offering this captivating vision of what a toast should be, this new ad truly reflects folk wisdom and uniquely conveys cultural heritage of the nation.

Developed by the worldwide agency TBWA and calligrapher & illustrator Yuri Gordon, the new ad has already been rolled out in key markets through a large trade activation at POPs, and a large media plan for the TVC campaign in Ukraine, Slovakia and Armenia.


ArArAt Heart to Heart Campaign

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