Chivas Brothers’ portfolio of Scotch whisky brands has scooped a total of 24 gold medals at the International Spirits Challenge (ISC) and The Scotch Whisky Masters.
In line with its latest campaign, Ballantine’s launches a social media platform that invites brand fans worldwide to ‘Leave an impression’ through music.
Ballantine’s whisky encourages consumers to “change the plan” through a new advertising campaign.
Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural US$7million tournament will take place in Shanghai from 25 - 28 October 2012.
Ballantine’s celebrated its renewed partnership with acclaimed British designer Lee Broom with the launch of the Ballantine’s 12 Year Old Serving Ritual – a bespoke crystal decanter, fusing the traditional with contemporary luxury.
April 2012 saw Bernd Wiesberger leave Korea with the Ballantine’s Championship trophy, his first European Tour Victory and a winner’s cheque for €367,500.
Ballantine’s, the No 1 whisky in Europe, is set to leave a strong impact in the on-trade with a new limited edition bottle for its leading expression Ballantine’s Finest – the “Speaker Bottle”.