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Royal Salute seals partnership with historic royal palaces

07/03/2012

Royal Salute has become the first ever brand to be officially associated with the Royal Gun Salutes at the Tower of London.

Royal Salute seals partnership with historic royal palaces

Royal Salute has become the first ever brand to be officially associated with the Royal Gun Salutes at the Tower of London. The partnership will support the work of Historic Royal Palaces, the independent charity responsible for the Tower of London, and through this will see Royal Salute, the world’s leading luxury Scotch whisky, associated with the gun salutes at Her Majesty’s Tower of London that mark special royal occasions and other VIP salutes.

The partnership was launched when the Royal Gun Salute was fired from the Tower of London, on June 3rd, 2012 to signal the arrival of the magnificent river pageant in honour of Her Majesty The Queen’s Diamond Jubilee.

Tags related to the news: 1 unique organisation Europe 14 international brands 5 strategic Prestige spirits & Champagne brands Royal Salute 2 priorities Premiumisation

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