ABSOLUT London: the ABSOLUT city series arrives in Europe
To complete its ABSOLUT city range, ABSOLUT launched the first in a series devoted to European cities. ABSOLUT LONDON, launched in March 2012 in the UK, is a new limited edition created in collaboration with Jamie Hewlett, a British graphic artist. The bottle is illustrated with seven figures symbolising London.
The ABSOLUT city series also includes ABSOLUT RIO, created in collaboration with Oskar Metsavaht and launched in January 2012 in Brazil – a limited edition with orange, mango and passion fruit flavours –, as well as ABSOLUT MIAMI, launched in January 2012 in the US, which is a limited edition with the flavours of passion fruit and orange blossom.