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ABSOLUT EXPOSURE

10/30/2012

A unique Traveler’s Exclusive limited edition flavour celebrating the arts of photography and illusion, in creative collaboration with visionary artist Johan Renck.

ABSOLUT EXPOSURE

A new-generation flavour crafted with honey melon and lemongrass, ABSOLUT EXPOSURE was introduced on October 22nd at a sneak preview cocktail at Restaurant New York New York in Cannes, France. It is presented in a bottle with an innovative and groundbreaking design – Swedish artist Johan Renck has photographed actress and supermodel Lydia Hearst guised in a number of different “personas”, and has then incorporated the photographs in bottle printing, with stunning results.

ABSOLUT EXPOSURE will be launched throughout the global Duty Free/Travel Retail market in January 2013.

Tags related to the news: Absolut Innovation Premiumisation

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