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Launch of Pernod Ricard’s new application – ‘Connected’

Following the same dynamic after the launch of Pernod Ricard’s new website already accounting for more than 500,000 visitors in 3 weeks, Pernod Ricard presents its new iPhone/ iPad application.

Pernod Ricard "Connected"
Pernod Ricard "Connected"

Press release - Paris, 7th of November 2012

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The new iPhone/iPad application showcases an innovative platform allowing you to easily follow Pernod Ricard wherever you go. Live Twitter feeds and news, regular focuses on cultural collaborations and product innovations, interactive annual reports, Pernod Ricard locations around the world, all captured in a shareable ecosystem. Comprehensive and intuitive, the Pernod Ricard application propels the user in an utmost connected dimension, linking real time functionalities to corporate information.

To access the application, you can download it from the AppStore or simply scan the QR Code below: 

Download "Connected" on the AppStore

This application was developed by “Webwag” and “Le Goff et Gabarra”.

For Florent Pitoun, CEO of Webwag: “The challenge for us was to devise a reliable information source as well as a live permanent news feed. It’s one of the best application we’ve ever made”

For the founders of Le Goff & Gabarra, “Connected is the essence of what an application should be, efficient and creatively crafted, offering essential information on Pernod Ricard. Design and intuitive use was our motto.”  

According to Olivier Cavil, Communications Vice-President of Pernod Ricard: “Innovation and Creativity are both part of Pernod Ricard brand’s DNA. Being daring in our proposals, creative in our approach while presenting a user friendly application reinforce our conception of on-going innovation.”

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,215 million in 2011/12. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs nearly 18,800 people and operates through a decentralised organisation, with 6 “Brand Companies” and 75 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.

Pernod Ricard Contacts

Stéphanie SCHROEDER / External Communications Deputy Director

T: +33 (0)1 41 00 42 74

Florence TARON / Press Relations Manager

T: +33 (0)1 41 00 40 88



 

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