“Plan Ballantine’s” invites consumers to ‘change the plan’11/12/2012
Ballantine’s whisky encourages consumers to “change the plan” through a new advertising campaign.
Ballantine’s Finest is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new 30-second television commercial, which highlights the brand’s association with music. The new advert follows a similar theme to the first (“Change the Plan”, released in 2011), with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.