Spirits of Entrepreneurs, the Business Game of Pernod Ricard
Pernod Ricard has launched “Spirits of Entrepreneurs”, a business game intended for students of some top-rated universities and business schools.
For the first time in October 202, Pernod Ricard has launched a worldwide business game. In twelve countries, 18y.o+ students of selected universities get the opportunity to work on a business case: ABSOLUT’s digital marketing strategy. Each team, consisting of 3, has to bring an innovative and creative project in order to reach the national finals: the three teams of the final will have the opportunity to fine-tune their projects with the advice of Pernod Ricard marketing teams. The winning group will then defend its project during the international finals, held in Paris on March 2013.
The communications plan of the business game includes strong visibility on social media. Get more information and a list of participating countries on: